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Where tf did @fakemink come from?

Looking back on the music and artists that have broken through this year. Fakemink stands out as one of the outliers. One day he was a niche ‘if you know you know’ artist, and the next he was being brought out by Drake at wireless. But this success didn’t happen overnight.

Fakemink is of Indian and Algerian descent and was raised in Basildon. He’s been releasing singles on Soundcloud under the name ‘9090gate’ since 2019 and you can hear him start to play with the pitch of his voice and experiment with instrumentals all the way back then.

Since then, his pitched up vocals, iconic samples and nostalgic sonics have taken the world by storm. The likes of Timothee Chalamet turning up to his London Show the other week shows how far Mink and British music has come. Even Frank Ocean returned to Instagram to post a story of Fakemink’s, The Face magazine cover.

Fakemink’s sound is like nothing we’ve heard from the UK before. With a scene full of drill and grime influence, a new wave was needed. Mink’s music takes inspiration from a range of alternative sounds and artists, most notably Dean Blunt and Imogen Heap. Hearing these sounds alongside trademark British flows creates such a refreshing blend, which caused a huge shift within the scope of British music.

Mink has shown that breaking the mould pays off. His rise is different from anything we’ve seen before. With his career going from height to height this year, we’re excited to see where he takes it next.

4. Dazed (on TT)

This week’s fits ⛓️‍💥

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A CREATIVE PLATFORM IMMERSED IN LONDON’S VIBRANT YOUTH CULTURE. THROUGH CAPTIVATING PARTNERSHIPS, WE ENGAGE OUR UK-BASED AUDIENCE VIA CAMPAIGNS, CULTURAL MOMENTS, EVENTS & MORE.

80,000+ GEN-Z FOLLOWERS

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@KAIVYON

80,000+
GEN-Z FOLLOWERS

5M+
MONTHLY IMPRESSIONS