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DREAM IS FREE, TOKYO

WHAT WE DID

CAMPAIGN PRODUCTION

LINK

LINK

FOR OUR CAMPAIGN WITH DREAM IS FREE, WE SHOT HALF OF THE PROJECT IN LONDON AND THE OTHER HALF IN TOKYO TO CAPTURE TWO DIFFERENT SIDES OF THE BRAND.

WE PRODUCED/DIRECTED THE FULL CAMPAIGN, CREATING VIRAL ADS AND A FULL PHOTOSHOOT WHILE KEEPING THE SAME STREETWEAR LOOK.

Two people wearing black Dream is Free clothing, stand in a busy, neon-lit city street at night. One wears a hooded sweatshirt and matching joggers in the foreground, while the other wears a T-shirt and joggers behind them. Bright Japanese signs and pedestrians fill the background, creating an urban nightlife atmosphere.

Two people wearing black Dream is Free clothing, stand in a busy, neon-lit city street at night. One wears a hooded sweatshirt and matching joggers in the foreground, while the other wears a T-shirt and joggers behind them. Bright Japanese signs and pedestrians fill the background, creating an urban nightlife atmosphere.

Person wearing a black Dream is Free hoodie, joggers, and cap sits outside a building at night beside a red Japanese lantern. A yellow Kirin beer crate and metal baskets sit on the ground nearby, creating a moody street-side scene with warm lighting and urban details.

Person wearing a black Dream is Free hoodie, joggers, and cap sits outside a building at night beside a red Japanese lantern. A yellow Kirin beer crate and metal baskets sit on the ground nearby, creating a moody street-side scene with warm lighting and urban details.

Two people wearing matching light grey hoodies and joggers stand outside a tiled urban building. One stands in the foreground with hands relaxed at their sides, while the other leans in a doorway behind them. A blue sign with Japanese text is mounted on the wall, adding a clean streetwear and city setting.

Two people wearing matching light grey hoodies and joggers stand outside a tiled urban building. One stands in the foreground with hands relaxed at their sides, while the other leans in a doorway behind them. A blue sign with Japanese text is mounted on the wall, adding a clean streetwear and city setting.

Person wearing a grey graphic T-shirt and black beanie stands on a city street. The shirt features large stylised text and illustration, while tall buildings, street signs, and pedestrians appear blurred in the background, creating an urban daytime setting.

Person wearing a grey graphic T-shirt and black beanie stands on a city street. The shirt features large stylised text and illustration, while tall buildings, street signs, and pedestrians appear blurred in the background, creating an urban daytime setting.

Composite image showing a behind-the-scenes digital workflow for a visual project. A person in a grey tracksuit walks through a subway carriage filled with flowers and greenery, while surrounding panels display video editing software, node-based compositing graphs, 3D scene layouts, and render previews illustrating the creation of the scene.

Composite image showing a behind-the-scenes digital workflow for a visual project. A person in a grey tracksuit walks through a subway carriage filled with flowers and greenery, while surrounding panels display video editing software, node-based compositing graphs, 3D scene layouts, and render previews illustrating the creation of the scene.

Close-up of the back of light blue denim jeans worn with a black fleece top. A tan leather Dream is Free patch is stitched onto the waistband, with a small star detail on the back pocket, highlighting the garment’s branding and texture.

Close-up of the back of light blue denim jeans worn with a black fleece top. A tan leather Dream is Free patch is stitched onto the waistband, with a small star detail on the back pocket, highlighting the garment’s branding and texture.

Rear view of a person wearing a light grey hoodie with raised, embossed lettering on the back reading Dream is Free. The hoodie is paired with matching joggers, and the person stands in front of a Japanese vending machine, highlighting the texture and back detail of the garment.

Rear view of a person wearing a light grey hoodie with raised, embossed lettering on the back reading Dream is Free. The hoodie is paired with matching joggers, and the person stands in front of a Japanese vending machine, highlighting the texture and back detail of the garment.

Two people wearing ‘Chase the Dream’ graphic hoodies and matching joggers stand at a city crosswalk. One wears a grey set in the foreground with hands clasped, while the other wears a black set behind them. Urban signage, pedestrians, and a tiled street create a busy streetwear backdrop.

Two people wearing ‘Chase the Dream’ graphic hoodies and matching joggers stand at a city crosswalk. One wears a grey set in the foreground with hands clasped, while the other wears a black set behind them. Urban signage, pedestrians, and a tiled street create a busy streetwear backdrop.

Lower-body view of a person wearing loose-fit blue denim jeans with embroidered ‘Dream Is Free’ text on the leg, paired with black and grey sneakers. The outfit is styled with a black fleece top, photographed against a tiled urban wall and concrete pavement

Lower-body view of a person wearing loose-fit blue denim jeans with embroidered ‘Dream Is Free’ text on the leg, paired with black and grey sneakers. The outfit is styled with a black fleece top, photographed against a tiled urban wall and concrete pavement

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