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JD SPORTS X NIKE

WHAT WE DID

START-TO-FINISH PRODUCTION AND MARKETING

REEL EXAMPLE

LINK

INTRODUCING THE BRAND-NEW TECH FLEECE WITH JD SPORTS FASHION & NIKE

OUR CAMPAIGN FOR JD WAS FOCUSED ON MARKETING THE BRAND-NEW NIKE TECH FLEECE. KAIVYON HANDLED ALL PRODUCTION FROM START TO FINISH, INCLUDING: CREATIVE DIRECTION, STYLING, CASTING. FINAL DELIVERABLES WERE CURATING A RANGE OF IPHONE REELS AND CAROUSEL POSTS OVER AN 8 WEEK PERIOD. WE MAXIMISED JD’S VISION AND MARKETED THE PRODUCT TO NOT ONLY THEIR AUDIENCE BUT OURS ON @KAIVYON TOO.
A KEY ASPECT OF THE PROJECT WAS STYLING THE MODELS IN UNIQUE OUTFITS FROM END.’S ONLINE STORE, CAREFULLY CHOSEN TO MATCH NEW BALANCE’S AESTHETIC AND COMPLEMENT THE 1906R DESIGN.

Pair of models wearing nike tech fleeces

Diverse group of guys wearing streetwear tracksuits

group of models wearing streetwear on the london underground

Models in a London football cage wearing Air max DN

Guys greeting in London market wearing tech fleeces

Model posed on London train platform in full nik tracksuit

Pair of models in all black nike tracksuits on london tube

birds eye view of group of models in Trellick Towers

Model taking a selfie wearing nike tech fleece

trio of models in london alleyway wearing nike tracksuits

model sitting wearing all black tech fleece

aesthetic photo of a trio of models wearing air max DN

trio of models wearing matching nike tech fleeces

angle from above of group of models walking

model matching colours with a car behind him

model taking a photo of another model wearing a nike tech fleece

close up of model taking photo wearing nike

diverse group of guys laughing together wearing streetwear tracksuits

Pair of models wearing matching nike tracksuits

bottom half of two guys wearing tech fleeces

models looking away wearing grey nike tech fleece

model smiling on the phone in london block of flats

models posed in london wearing all black tech fleeces

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