LIDS X NIKE

FOR OUR COLLABORATION WITH LIDS, WE SET OUT TO SHOWCASE THEIR LATEST HAT COLLECTION IN PARTNERSHIP WITH NIKE. OUR APPROACH BEGAN WITH CAREFULLY CASTING INFLUENCERS WHO RESONATED WITH LIDS’ CORE AUDIENCE, ENSURING THAT EACH BROUGHT MODEL BROUGHT A UNIQUE AND AUTHENTIC CONNECTION TO STREETWEAR CULTURE. FROM PLANNING TO EXECUTION, WE OVERSAW EVERY PRODUCTION DETAIL, CRAFTING A SHOOT THAT FELT BOTH POLISHED YET ORGANIC.

THE SHOOT FEATURED INFLUENCERS STYLED IN THEIR FAVOURITE OUTFITS, CREATING STANDOUT "FIT PICS" ALONGSIDE A HIGH-ENERGY REEL THAT BLENDED PERSONALITY WITH BRAND MESSAGING. OUR PRODUCTION TEAM MANAGED EVERYTHING FROM CREATIVE DIRECTION, PHOTOGRAPHY, VIDEOGRAPHY, LOCATION SCOUTING, STYLING, BTS AND POST-PRODUCTION, ENSURING EVERY FRAME CAPTURED LIDS' SIGNATURE AESTHETIC. THE RESULT INVOLVED A HIGHLY ENGAGING CAMPAIGN THAT SOLIDIFIED LIDS AS THE GO-TO BRAND FOR STREETWEAR ACCESSORIES, DRIVING SIGNIFICANT TRACTION ACROSS ALL PLATFORMS.