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MIZUNO X ONE BLOCK DOWN
WHAT WE DID
START-TO-FINISH PRODUCTION AND MARKETING
CONTENT
WITH THE ANNOUNCEMENT OF SPORTSWEAR BRAND Mizuno’S COLLAB WITH ITALIAN RETAILER One Block Down, KAIVYON WAS BROUGHT IN TO LEAD THE UK MARKETING.
WE WANTED THE CAMPAIGN TO SHOW THE MIX OF MIZUNO’S SPORTS HERITAGE AND ONE BLOCK DOWN’S STREET CULTURE PRESENCE ACROSS EUROPE.
AS PART OF THE STRATEGY, WE ALSO SEEDED THE SHOES TO A RANGE OF INFLUENCERS WHO FIT THE MIZUNO IMAGE.
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