MIZUNO X ONE BLOCK DOWN 🇮🇹

With the announcement of European sportswear giant Mizuno’s collaboration with one of Italy’s largest retailer platforms One Block Down, we at Kaivyon were tasked with fronting the UK marketing. Taking Mizuno’s image as a sportswear company and One Block Down’s dominance in street-style culture across Europe, we at Kaivyon wanted to create a campaign that showcased these two aspects together successfully. As part of our additional marketing strategy, we also utilised influencer seeding to promote the shoes across a range of accounts that we tailored to fit Mizuno’s consumer profile. The result was a photoshoot, shot, produced, styled and marketed by our entire team.