MIZUNO X ONE BLOCK DOWN 🇮🇹

WITH THE ANNOUNCEMENT OF SPORTSWEAR GIANT MIZUNO’S COLLAB WITH ONE OF ITALY’S LARGEST RETAILERS "ONE BLOCK DOWN", WE AT KAIVYON WERE TASKED WITH FRONTING THE UK MARKETING.

TAKING MIZUNO’S IMAGE AS A SPORTSWEAR COMPANY AND ONE BLOCK DOWN’S DOMINANCE IN STREET-STYLE CULTURE ACROSS EUROPE, WE AT KAIVYON WANTED TO CREATE A CAMPAIGN THAT SHOWCASED THESE TWO ASPECTS MERGED TOGETHER.

AS PART OF OUR ADDITIONAL MARKETING STRATEGY, WE ALSO UTILISED INFLUENCER SEEDING TO PROMOTE THE SHOES ACROSS A RANGE OF PEOPLE THAT FIT MIZUNO'S IMAGE.