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UP IN FLAMES
WHAT WE DID
CREATIVE DIRECTION & PRODUCING
VIDEO EXAMPLE
FRESH OFF THE BACK OF THEIR CONTROVERSIAL AND HEADLINE-MAKING POP-UP, UP IN FLAMES WANTED TO CARRY ON BUILDING MOMENTUM. PARTNERING WITH US FOR THE PRODUCTION OF THIS VIDEO CAMPAIGN, WE CREATED A HIGH-PRODUCTION VIDEO THAT ALIGNED WITH THEIR GEN-Z IMAGE.
THE INTENTION WAS TO ADVERTISE THEIR NEW TRACKSUIT SET WHILE KEEPING THE VIDEO ENGAGING AND HIGH-ENERGY.
*PRODUCED IN A SAFE, CONTROLLED ENVIRONMENT*
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