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UP IN FLAMES ANTI PIRACY AD

WHAT WE DID

CAMPAIGN PRODUCTION

LINK

FOR OUR CAMPAIGN WITH STREETWEAR BRAND UP IN FLAMES, WE TOOK INSPIRATION FROM THE OLD ANTI PIRACY ADVERTS THAT USED TO PLAY WHEN RENTING DVDS IN THE 2000S.

WE PRODUCED/DIRECTED THE AD, REMAKING THE IDEA IN A MODERN WAY WHILE KEEPING THE GRITTY AESTHETIC.

Desk setup in a bedroom or studio with a keyboard, mouse, phone, camcorder, VHS tapes, and a small CRT television. Above the desk, several bold movie posters cover the wall, creating a retro, film-inspired workspace with vintage media equipment and everyday items.

Desk setup in a bedroom or studio with a keyboard, mouse, phone, camcorder, VHS tapes, and a small CRT television. Above the desk, several bold movie posters cover the wall, creating a retro, film-inspired workspace with vintage media equipment and everyday items.

A red van with a cardboard box placed inside. Inside the cardboard box is old classic DVD's and console games. A sign is stood against the box that reads "DVD'S 4 SALE"

A red van with a cardboard box placed inside. Inside the cardboard box is old classic DVD's and console games. A sign is stood against the box that reads "DVD'S 4 SALE"

A high angle shot of two male actors conversing over a deal of an illegal sale.

A high angle shot of two male actors conversing over a deal of an illegal sale.

A streetwear boy sitting at his computer desk browsing the internet buying fake clothes.

A streetwear boy sitting at his computer desk browsing the internet buying fake clothes.

Behind the scenes of A streetwear boy sitting at his computer desk browsing the internet buying fake clothes.

Behind the scenes of A streetwear boy sitting at his computer desk browsing the internet buying fake clothes.

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